Friday, January 24, 2020

Why 'brand suitability' is replacing brand safety

Last 5 issues

January 24, 2020
Why 'brand suitability' is replacing brand safety
January 23, 2020
'Sense of urgency': Ad agencies are now offering more mental health and wellness benefits to employees
January 22, 2020
'Sense of urgency': Ad agencies are now offering more mental health and wellness benefits to employees
January 21, 2020
Publishers and marketers are mostly absent from key group deciding what comes after the third-party cookie
January 20, 2020
'Safety net': To prop up Peacock, NBC uses the power of its existing TV, ad sales business